WEST DIDSBURY AND CHORLTON AFC IS A community soccer club in Manchester, England. A volunteer-run organisation, all of my contributions towards the club were made on a voluntary basis. As the club’s creative lead, I oversaw a complete overhaul of the club’s brand identity and online presence, producing a full graphic suite as well as a yearly refresh of game-day materials.
Assorted graphics from the 2022-23 season, my first as Creative Lead. I looked to establish a recognizable theme across platforms, and set about designing programme covers, short and snappy GIFs to elevate the matchday experience, and various typographic elements. All of the branding centred around this mural I made using Procreate. It was a blast to make, and I wanted to highlight all of the unique quirks about West and its fans.
